Last week Microsoft released its Zune website, a site I really hoped would be a move away from the corpo marketing we have seen from Microsoft in the past. I was disappointed. Zune.net tries so hard to be art in-crowd street hip hop whatever that is has become the physical embodiment of the “Get a Mac” ad; you know the one with the super model as the iMovie. When looking at the site I can′t help but envision fifteen overpaid marketers going through veer lightboxes for months at a time.
Target: Zune.net
It didn’t bother me enough to post until I clicked on the “Up Close” image. At Microsoft “Up Close” means large pictures of beautiful people holding tiny Zune players in a dark bar? I wanted to see the Player “Up Close.” I want to learn about your product not your manufactured product image. Sexy never screams “Hey I′m sexy!” it doesn′t have to, when you look at it you just know.
See through marketing
The iPod demographic can smell a marketer at twenty bud lengths; Microsoft is going to have to get way more creative before anyone will believe they have gotten Web 2.0 small.
There are no comments yet for this article, be the first!