…especially when that hypocrite is me. For the last couple of weeks I have been vilifying the practice of embedding text, especially keyword rich text, in images. A good Web designer knows that this practice is bad for SEO and can cause problems with accessibility. Well this week I am going to have to stop pointing fingers, get all Michael Jackson and “Start looking at the man in the mirror.” While critiquing my own work I came to the painful realization that I had imprisoned valuable content in images.