Suimple thoughts Diversions in design, SEO and usability.

Archive for the ‘Usability’ Category

September 17th, 2006 ~ No Comments

I Can′t Stand a Hypocrite…

…especially when that hypocrite is me. For the last couple of weeks I have been vilifying the practice of embedding text, especially keyword rich text, in images. A good Web designer knows that this practice is bad for SEO and can cause problems with accessibility. Well this week I am going to have to stop pointing fingers, get all Michael Jackson and “Start looking at the man in the mirror.” While critiquing my own work I came to the painful realization that I had imprisoned valuable content in images.

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September 8th, 2006 ~ 3 Comments

A Plea to Surfline, Think Like a Surfer

Before the internet I used to wake up every morning to the sound of an automated voice reading off Pacific Ocean buoy data on my weather radio. Today it’s a morning trip, literally, at 5:00am to the computer for a Surfline surf check. BS (before Surfline) you used to have to know what it meant when the West Santa Barbara Channel buoy was reading 10@17, wind 10 knots out of the East, it meant you would be skipping class and going to Jalama for a surf, that’s what it meant.

View the Radical Redesign of Surfline.com.

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