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	<title>Suimple &#187; Usability</title>
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	<description>design for  SEO, increased conversions and usability</description>
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		<title>Worst Form Labels Ever</title>
		<link>http://suimple.com/bad-form-usability/65</link>
		<comments>http://suimple.com/bad-form-usability/65#comments</comments>
		<pubDate>Sat, 29 Dec 2007 22:59:05 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=65</guid>
		<description><![CDATA[I have seen some pretty bad form ideas during my tenure as a UI designer, this one beats them all. While renewing my Surfer Magazine subscription over at magazines.com I ran into this hall of fame form blunder&#8230;

&#8230;not so bad right? Wrong, as soon I you tab into billing address you get this…
Where did my [...]]]></description>
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		<title>Bow Low Before the Perfect Product Page</title>
		<link>http://suimple.com/shopping-cart-design/78</link>
		<comments>http://suimple.com/shopping-cart-design/78#comments</comments>
		<pubDate>Wed, 07 Mar 2007 23:19:41 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=78</guid>
		<description><![CDATA[I spend a lot of time tweaking ecommerce sites and am always looking for companies that are providing good user experience. This morning I bought some Adidas indoor soccer shoes for my daughter at the temple of simple ecommerce.

Target: shoes.com
My five minutes at Shoes.com has left me feeling all warm and fuzzy inside and it [...]]]></description>
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		<title>Simplicity by Google</title>
		<link>http://suimple.com/google-as-user-interface/230</link>
		<comments>http://suimple.com/google-as-user-interface/230#comments</comments>
		<pubDate>Tue, 16 Jan 2007 20:01:51 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Radical Redesign]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=230</guid>
		<description><![CDATA[Ever since last months iPhone debut at Macworld (if you missed it you can view it at apple.com) there has been a buzz brewing over the power of simple. Simple is focusing on a small idea and executing that idea flawlessly. Simplicity is what makes Apple such a great success story however simple isn′t for [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>How to Kill User Motivation</title>
		<link>http://suimple.com/killing-user-motivation/288</link>
		<comments>http://suimple.com/killing-user-motivation/288#comments</comments>
		<pubDate>Mon, 09 Oct 2006 19:27:54 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=288</guid>
		<description><![CDATA[Much of the work we do as designers and marketers is done in an attempt to properly motivate our users. The &#8220;Why&#8221; is simple, we want them to convert, make a purchase, sign up for our Web 2.0ish social networking application or simply read what we are writing. We spend hours crafting value propositions, elaborate [...]]]></description>
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		<title>A/B Split Testing Demystified</title>
		<link>http://suimple.com/ab-split-testing-defined/292</link>
		<comments>http://suimple.com/ab-split-testing-defined/292#comments</comments>
		<pubDate>Sat, 30 Sep 2006 19:31:46 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Small Changes]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=292</guid>
		<description><![CDATA[Are there any Seth Godin readers out there? All Marketers Are Liars, Purple Cow, The Big Red Fez do any of those best selling titles ring a bell? Anyway the guy is tuned in and he can move some serious traffic around the web when he wants to. Last week I was both thrilled and [...]]]></description>
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		<title>I Can&#8242;t Stand a Hypocrite&#8230;</title>
		<link>http://suimple.com/keywords-in-images/311</link>
		<comments>http://suimple.com/keywords-in-images/311#comments</comments>
		<pubDate>Sun, 17 Sep 2006 20:06:57 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Small Changes]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=311</guid>
		<description><![CDATA[…especially when that hypocrite is me. For the last couple of weeks I have been vilifying the practice of embedding text, especially keyword rich text, in images. A good Web designer knows that this practice is bad for SEO and can cause problems with accessibility. Well this week I am going to have to stop [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Plea to Surfline, Think Like a Surfer</title>
		<link>http://suimple.com/surfline-usability-review/321</link>
		<comments>http://suimple.com/surfline-usability-review/321#comments</comments>
		<pubDate>Fri, 08 Sep 2006 20:15:40 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Radical Redesign]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=321</guid>
		<description><![CDATA[Before the internet I used to wake up every morning to the sound of an automated voice reading off Pacific Ocean buoy data on my weather radio. Today it&#8217;s a morning trip, literally, at 5:00am to the computer for a Surfline surf check. BS (before Surfline) you used to have to know what it meant [...]]]></description>
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