I have seen some pretty bad form ideas during my tenure as a UI designer, this one beats them all. While renewing my Surfer Magazine subscription over at magazines.com I ran into this hall of fame form blunder…
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I have seen some pretty bad form ideas during my tenure as a UI designer, this one beats them all. While renewing my Surfer Magazine subscription over at magazines.com I ran into this hall of fame form blunder…
Read the rest of this entry
I spend a lot of time tweaking ecommerce sites and am always looking for companies that are providing good user experience. This morning I bought some Adidas indoor soccer shoes for my daughter at the temple of simple ecommerce.
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Ever since last months iPhone debut at Macworld (if you missed it you can view it at apple.com) there has been a buzz brewing over the power of simple. Simple is focusing on a small idea and executing that idea flawlessly. Simplicity is what makes Apple such a great success story however simple isn′t for everyone it seems.
Much of the work we do as designers and marketers is done in an attempt to properly motivate our users. The “Why” is simple, we want them to convert, make a purchase, sign up for our Web 2.0ish social networking application or simply read what we are writing. We spend hours crafting value propositions, elaborate flash presentations (I won’t but some will) even going as far as offering steep discounts and trial offers.
Are there any Seth Godin readers out there? All Marketers Are Liars, Purple Cow, The Big Red Fez do any of those best selling titles ring a bell? Anyway the guy is tuned in and he can move some serious traffic around the web when he wants to. Last week I was both thrilled and discouraged after reading his Where are the tweakers? post.