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	<title>Suimple &#187; Small Changes</title>
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		<title>Cyber Monday Campaign Tip</title>
		<link>http://suimple.com/cyber-monday-campaign-tip/681</link>
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		<pubDate>Tue, 03 Nov 2009 18:38:55 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Changes]]></category>

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		<description><![CDATA[Fall is a busy time of year for online retailers and marketers. Legions of designer elves are busily crafting emails, homepage graphics, banners and buttons. In their frenzy to create the prefect campaign many often forget to appease the mighty long tail of search. When your landing page is not always your home page is [...]]]></description>
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		<title>If You Write It They Will Tweet</title>
		<link>http://suimple.com/smo-user-generated-tweet/627</link>
		<comments>http://suimple.com/smo-user-generated-tweet/627#comments</comments>
		<pubDate>Wed, 14 Oct 2009 20:08:09 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Changes]]></category>
		<category><![CDATA[Social Marketing Optimization]]></category>

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		<description><![CDATA[<img src="http://suimple.com/wp-content/uploads/2009/10/tweet-my-vote-3.jpg" alt="tweet-my-vote-3" title="tweet-my-vote-3" width="149" height="218" class="alignleft size-full wp-image-636" />
I often lack the motivation to tweet about events during my everyday Web browsing. The motivation to tweet is often less than the friction created by penning the 140 characters or less. Pathetic right? I don't think I am alone in this, as designers how do we overcome this fiction? Fortunately there is a quick solution, write the Tweet for them.]]></description>
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		<title>Page Naming for SEO and Usability</title>
		<link>http://suimple.com/seo-page-names/266</link>
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		<pubDate>Fri, 17 Nov 2006 18:51:11 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Small Changes]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=266</guid>
		<description><![CDATA[Years ago I had a manger that cared passionately about accessible URL’s. To this day I am not sure if he had OCD, a bad URL childhood experience or if he just hated to type. An amazon.com product URL could literally reduce this man to tears. New Series: Small Changes and DIY Tweaks He may [...]]]></description>
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		<title>A/B Split Testing Demystified</title>
		<link>http://suimple.com/ab-split-testing-defined/292</link>
		<comments>http://suimple.com/ab-split-testing-defined/292#comments</comments>
		<pubDate>Sat, 30 Sep 2006 19:31:46 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Small Changes]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=292</guid>
		<description><![CDATA[Are there any Seth Godin readers out there? All Marketers Are Liars, Purple Cow, The Big Red Fez do any of those best selling titles ring a bell? Anyway the guy is tuned in and he can move some serious traffic around the web when he wants to. Last week I was both thrilled and [...]]]></description>
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		<title>I Can&#8242;t Stand a Hypocrite&#8230;</title>
		<link>http://suimple.com/keywords-in-images/311</link>
		<comments>http://suimple.com/keywords-in-images/311#comments</comments>
		<pubDate>Sun, 17 Sep 2006 20:06:57 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Small Changes]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=311</guid>
		<description><![CDATA[…especially when that hypocrite is me. For the last couple of weeks I have been vilifying the practice of embedding text, especially keyword rich text, in images. A good Web designer knows that this practice is bad for SEO and can cause problems with accessibility. Well this week I am going to have to stop [...]]]></description>
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		<title>The Web is not your freshman science book</title>
		<link>http://suimple.com/the-web-is-not-your-freshman-science-book/284</link>
		<comments>http://suimple.com/the-web-is-not-your-freshman-science-book/284#comments</comments>
		<pubDate>Sat, 09 Sep 2006 19:15:32 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Changes]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=284</guid>
		<description><![CDATA[When I was a freshman at the University of Arizona I used to get carried away with my highlighter. Everything seemed like the most important information on the page and it was. By the time I was finished each and every page was covered in yellow highlighter, page titles, whole paragraphs, margins, pictures nothing was [...]]]></description>
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