Fall is a busy time of year for online retailers and marketers. Legions of designer elves are busily crafting emails, homepage graphics, banners and buttons. In their frenzy to create the prefect campaign many often forget to appease the mighty long tail of search. When your landing page is not always your home page is your offer visible? If it’s not it should be and here is why.
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Suimple thoughts Diversions in design, SEO and usability.
Archive for the ‘Small Changes’ Category
November 3rd, 2009 ~ No Comments
Cyber Monday Campaign Tip
October 14th, 2009 ~ No Comments
If You Write It They Will Tweet
I often lack the motivation to tweet about events during my everyday Web browsing. The motivation to tweet is often less than the friction created by penning the 140 characters or less. Pathetic right? I don’t think I am alone in this, as designers how do we overcome this fiction? Fortunately there is a quick solution, write the Tweet for them. Read the rest of this entry
November 17th, 2006 ~ No Comments
Page Naming for SEO and Usability
Years ago I had a manger that cared passionately about accessible URL’s. To this day I am not sure if he had OCD, a bad URL childhood experience or if he just hated to type. An amazon.com product URL could literally reduce this man to tears.
September 30th, 2006 ~ No Comments
A/B Split Testing Demystified
Are there any Seth Godin readers out there? All Marketers Are Liars, Purple Cow, The Big Red Fez do any of those best selling titles ring a bell? Anyway the guy is tuned in and he can move some serious traffic around the web when he wants to. Last week I was both thrilled and discouraged after reading his Where are the tweakers? post.
September 17th, 2006 ~ No Comments
I Can′t Stand a Hypocrite…
…especially when that hypocrite is me. For the last couple of weeks I have been vilifying the practice of embedding text, especially keyword rich text, in images. A good Web designer knows that this practice is bad for SEO and can cause problems with accessibility. Well this week I am going to have to stop pointing fingers, get all Michael Jackson and “Start looking at the man in the mirror.” While critiquing my own work I came to the painful realization that I had imprisoned valuable content in images.