Everyday I get a forwarded e-mail from a client wondering if this particular piece of SEO spam is the trick to generating more traffic for their site or should we use this company to boost our Google Page Rank. My answer is always NO. The only way to build quality traffic is by providing something of value. Yesterday Seth Godin made available a free ebook on this subject that I am going to use as my default reply.
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Years ago I had a manger that cared passionately about accessible URL’s. To this day I am not sure if he had OCD, a bad URL childhood experience or if he just hated to type. An amazon.com product URL could literally reduce this man to tears.
…especially when that hypocrite is me. For the last couple of weeks I have been vilifying the practice of embedding text, especially keyword rich text, in images. A good Web designer knows that this practice is bad for SEO and can cause problems with accessibility. Well this week I am going to have to stop pointing fingers, get all Michael Jackson and “Start looking at the man in the mirror.” While critiquing my own work I came to the painful realization that I had imprisoned valuable content in images.