“My users can′t find the ‘forgot password’ link can you make it bigger or into a button or something.” On one occasion or another you have probably heard or personally requested this of your design team. If your team had a keen ear the only part of this request they would have heard is “…my users can′t find the ‘forgot password’ link…”
Before the internet I used to wake up every morning to the sound of an automated voice reading off Pacific Ocean buoy data on my weather radio. Today it’s a morning trip, literally, at 5:00am to the computer for a Surfline surf check. BS (before Surfline) you used to have to know what it meant when the West Santa Barbara Channel buoy was reading 10@17, wind 10 knots out of the East, it meant you would be skipping class and going to Jalama for a surf, that’s what it meant.
The other day my Sister needed help using her local public library’s Web site to renew some books. She called me because she was unable to find the information she needed and figured I would be able to help. Together we were able to complete the task but she assured me that it was much easier to take the books back to the branch and that she would not be using the site again.