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	<title>Suimple &#187; Radical Redesign</title>
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	<link>http://suimple.com</link>
	<description>design for  SEO, increased conversions and usability</description>
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		<title>Win One of Two Free Web Redesigns</title>
		<link>http://suimple.com/last-week-to-win-a-free-web-redesign/621</link>
		<comments>http://suimple.com/last-week-to-win-a-free-web-redesign/621#comments</comments>
		<pubDate>Mon, 12 Oct 2009 23:19:09 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Radical Redesign]]></category>

		<guid isPermaLink="false">http://suimple.com/?p=621</guid>
		<description><![CDATA[To celebrate the completion of my recent redesign and the release of these handshake services I am giving away two Web Redesign Packages with a value of $499 each.

The Radical Redesign package includes a usability review and redesign for one page of your choice. Deliverables include a screencast highlighting my findings and your one page redesign as a Photoshop (.psd) file.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Services Are The New Handshake</title>
		<link>http://suimple.com/services-are-the-new-handshake/548</link>
		<comments>http://suimple.com/services-are-the-new-handshake/548#comments</comments>
		<pubDate>Tue, 06 Oct 2009 22:45:44 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Radical Redesign]]></category>

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		<description><![CDATA[As small business people we can all agree that starting a relationship with a Web designer or developer can be an expensive proposition in time and money. As the client you spend hours building a comprehensive RFP, researching potential agencies and submitting your project. All of this work gets done before we know anything about each other, we have never even had a handshake.  ]]></description>
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		<title>Overstock&#8217;s Paradigm Changing Redesign</title>
		<link>http://suimple.com/overstocks-paradigm-changing-redesign/56</link>
		<comments>http://suimple.com/overstocks-paradigm-changing-redesign/56#comments</comments>
		<pubDate>Fri, 13 Jun 2008 22:34:36 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Radical Redesign]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=56</guid>
		<description><![CDATA[Overstock may have just changed the ecommerce game on us. They have released a major redesign that uses search as the primary navigational metaphor. Such a brilliant move and I think users are actually ready for it. I believe this redesign will serve as a paradigm shift in the online shopping metaphor. It will be [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Reduce Customer Anxiety and Watch your Conversion Rate Soar</title>
		<link>http://suimple.com/reduced-anxiety-more-conversions/189</link>
		<comments>http://suimple.com/reduced-anxiety-more-conversions/189#comments</comments>
		<pubDate>Thu, 25 Jan 2007 22:23:11 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Radical Redesign]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=189</guid>
		<description><![CDATA[Notes from the MarketingExperiments.com (MEC) webinar &#8220;Site Design Tested: 7 ways to increase site conversion by reducing customer anxiety&#8221; by Dr. Flint McLaughlin Wikipedia defines Anxiety as an unpleasant complex combination of emotions that includes fear, apprehension and worry, and is often accompanied by physical sensations such as palpitations, nausea, chest pain and/or shortness of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Simplicity by Google</title>
		<link>http://suimple.com/google-as-user-interface/230</link>
		<comments>http://suimple.com/google-as-user-interface/230#comments</comments>
		<pubDate>Tue, 16 Jan 2007 20:01:51 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Radical Redesign]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=230</guid>
		<description><![CDATA[Ever since last months iPhone debut at Macworld (if you missed it you can view it at apple.com) there has been a buzz brewing over the power of simple. Simple is focusing on a small idea and executing that idea flawlessly. Simplicity is what makes Apple such a great success story however simple isn′t for [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>A Little Context Goes a Long Way or Bigger Isn&#8217;t Always Better</title>
		<link>http://suimple.com/context-in-design/258</link>
		<comments>http://suimple.com/context-in-design/258#comments</comments>
		<pubDate>Thu, 30 Nov 2006 18:35:52 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Radical Redesign]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=258</guid>
		<description><![CDATA[&#8220;My users can&#8242;t find the ‘forgot password’ link can you make it bigger or into a button or something.&#8221; On one occasion or another you have probably heard or personally requested this of your design team. If your team had a keen ear the only part of this request they would have heard is &#8220;…my [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Plea to Surfline, Think Like a Surfer</title>
		<link>http://suimple.com/surfline-usability-review/321</link>
		<comments>http://suimple.com/surfline-usability-review/321#comments</comments>
		<pubDate>Fri, 08 Sep 2006 20:15:40 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Radical Redesign]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=321</guid>
		<description><![CDATA[Before the internet I used to wake up every morning to the sound of an automated voice reading off Pacific Ocean buoy data on my weather radio. Today it&#8217;s a morning trip, literally, at 5:00am to the computer for a Surfline surf check. BS (before Surfline) you used to have to know what it meant [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Library Site Visit Results in Link Overload</title>
		<link>http://suimple.com/web-redesign-sd-library/350</link>
		<comments>http://suimple.com/web-redesign-sd-library/350#comments</comments>
		<pubDate>Tue, 25 Jul 2006 20:57:39 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Radical Redesign]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=350</guid>
		<description><![CDATA[The other day my Sister needed help using her local public library&#8217;s Web site to renew some books. She called me because she was unable to find the information she needed and figured I would be able to help. Together we were able to complete the task but she assured me that it was much [...]]]></description>
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