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	<description>design for  SEO, increased conversions and usability</description>
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		<title>How much business does your site generate, you don&#8217;t know do you</title>
		<link>http://suimple.com/what-is-your-website-wort/724</link>
		<comments>http://suimple.com/what-is-your-website-wort/724#comments</comments>
		<pubDate>Wed, 03 Feb 2010 15:53:28 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>

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		<description><![CDATA[Unless you are running an online commerce business it can be difficult to track Web sales from contact to conversion. Mike Moran over at searchengineguide.com has some ideas for how you can get started. If you are currently doing nothing I would recommend at a minimum a dedicated phone number, contact email address and a [...]]]></description>
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		<title>Cyber Monday Campaign Tip</title>
		<link>http://suimple.com/cyber-monday-campaign-tip/681</link>
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		<pubDate>Tue, 03 Nov 2009 18:38:55 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Changes]]></category>

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		<description><![CDATA[Fall is a busy time of year for online retailers and marketers. Legions of designer elves are busily crafting emails, homepage graphics, banners and buttons. In their frenzy to create the prefect campaign many often forget to appease the mighty long tail of search. When your landing page is not always your home page is [...]]]></description>
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		<title>If You Write It They Will Tweet</title>
		<link>http://suimple.com/smo-user-generated-tweet/627</link>
		<comments>http://suimple.com/smo-user-generated-tweet/627#comments</comments>
		<pubDate>Wed, 14 Oct 2009 20:08:09 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Changes]]></category>
		<category><![CDATA[Social Marketing Optimization]]></category>

		<guid isPermaLink="false">http://suimple.com/?p=627</guid>
		<description><![CDATA[<img src="http://suimple.com/wp-content/uploads/2009/10/tweet-my-vote-3.jpg" alt="tweet-my-vote-3" title="tweet-my-vote-3" width="149" height="218" class="alignleft size-full wp-image-636" />
I often lack the motivation to tweet about events during my everyday Web browsing. The motivation to tweet is often less than the friction created by penning the 140 characters or less. Pathetic right? I don't think I am alone in this, as designers how do we overcome this fiction? Fortunately there is a quick solution, write the Tweet for them.]]></description>
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		<title>Zune.net, See-through Marketing</title>
		<link>http://suimple.com/zune-marketing/272</link>
		<comments>http://suimple.com/zune-marketing/272#comments</comments>
		<pubDate>Tue, 07 Nov 2006 19:03:53 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=272</guid>
		<description><![CDATA[Last week Microsoft released its Zune website, a site I really hoped would be a move away from the corpo marketing we have seen from Microsoft in the past. I was disappointed. Zune.net tries so hard to be art in-crowd street hip hop whatever that is has become the physical embodiment of the “Get a [...]]]></description>
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		<title>Pushing new product is Suimple with RSS enabled eCommerce</title>
		<link>http://suimple.com/rss-enabled-ecommerce/278</link>
		<comments>http://suimple.com/rss-enabled-ecommerce/278#comments</comments>
		<pubDate>Tue, 24 Oct 2006 19:08:48 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=278</guid>
		<description><![CDATA[People that have given you money once are much more likely to give you more of it. With RSS enabled eCommerce you can get more product in front of more customers more often with less friction then you can with traditional methods (email). I have recently come up with an RSS eCommerce design pattern that [...]]]></description>
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		<title>How to Kill User Motivation</title>
		<link>http://suimple.com/killing-user-motivation/288</link>
		<comments>http://suimple.com/killing-user-motivation/288#comments</comments>
		<pubDate>Mon, 09 Oct 2006 19:27:54 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=288</guid>
		<description><![CDATA[Much of the work we do as designers and marketers is done in an attempt to properly motivate our users. The &#8220;Why&#8221; is simple, we want them to convert, make a purchase, sign up for our Web 2.0ish social networking application or simply read what we are writing. We spend hours crafting value propositions, elaborate [...]]]></description>
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		<title>The Web is not your freshman science book</title>
		<link>http://suimple.com/the-web-is-not-your-freshman-science-book/284</link>
		<comments>http://suimple.com/the-web-is-not-your-freshman-science-book/284#comments</comments>
		<pubDate>Sat, 09 Sep 2006 19:15:32 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Changes]]></category>

		<guid isPermaLink="false">http://suimplehost.com/new-site/?p=284</guid>
		<description><![CDATA[When I was a freshman at the University of Arizona I used to get carried away with my highlighter. Everything seemed like the most important information on the page and it was. By the time I was finished each and every page was covered in yellow highlighter, page titles, whole paragraphs, margins, pictures nothing was [...]]]></description>
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