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Archive for the ‘Marketing’ Category

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February 3rd, 2010 ~ No Comments

How much business does your site generate, you don’t know do you

Marketing Small Business

Unless you are running an online commerce business it can be difficult to track Web sales from contact to conversion. Mike Moran over at searchengineguide.com has some ideas for how you can get started.

If you are currently doing nothing I would recommend at a minimum a dedicated phone number, contact email address and a CRM solution. If your reading my blog I know you don’t have a salesforce budget but there are wonderful CRM solutions out there that won’t drain your wallet, try Highrise or Zoho CRM

After you find out what your site is really worth to your business give me a call and we will do that update you have been putting off.

November 3rd, 2009 ~ No Comments

Cyber Monday Campaign Tip

Landing Page Optimization Marketing Small Changes

Fall is a busy time of year for online retailers and marketers. Legions of designer elves are busily crafting emails, homepage graphics, banners and buttons. In their frenzy to create the prefect campaign many often forget to appease the mighty long tail of search. When your landing page is not always your home page is your offer visible? If it’s not it should be and here is why.
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October 14th, 2009 ~ No Comments

If You Write It They Will Tweet

Marketing Small Changes Social Marketing Optimization

tweet-my-vote-3
I often lack the motivation to tweet about events during my everyday Web browsing. The motivation to tweet is often less than the friction created by penning the 140 characters or less. Pathetic right? I don’t think I am alone in this, as designers how do we overcome this fiction? Fortunately there is a quick solution, write the Tweet for them. Read the rest of this entry

November 7th, 2006 ~ No Comments

Zune.net, See-through Marketing

Marketing

Last week Microsoft released its Zune website, a site I really hoped would be a move away from the corpo marketing we have seen from Microsoft in the past. I was disappointed. Zune.net tries so hard to be art in-crowd street hip hop whatever that is has become the physical embodiment of the “Get a Mac” ad; you know the one with the super model as the iMovie. When looking at the site I can′t help but envision fifteen overpaid marketers going through veer lightboxes for months at a time.

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October 24th, 2006 ~ 1 Comment

Pushing new product is Suimple with RSS enabled eCommerce

Marketing

People that have given you money once are much more likely to give you more of it. With RSS enabled eCommerce you can get more product in front of more customers more often with less friction then you can with traditional methods (email).

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