Suimple thoughts Diversions in design, SEO and usability.

Archive for the ‘Landing Page Optimization’ Category

September 8th, 2006 ~ 3 Comments

A Plea to Surfline, Think Like a Surfer

Before the internet I used to wake up every morning to the sound of an automated voice reading off Pacific Ocean buoy data on my weather radio. Today it’s a morning trip, literally, at 5:00am to the computer for a Surfline surf check. BS (before Surfline) you used to have to know what it meant when the West Santa Barbara Channel buoy was reading 10@17, wind 10 knots out of the East, it meant you would be skipping class and going to Jalama for a surf, that’s what it meant.

View the Radical Redesign of Surfline.com.

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