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		<title>Cyber Monday Campaign Tip</title>
		<link>http://suimple.com/cyber-monday-campaign-tip/681</link>
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		<pubDate>Tue, 03 Nov 2009 18:38:55 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Changes]]></category>

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		<description><![CDATA[Fall is a busy time of year for online retailers and marketers. Legions of designer elves are busily crafting emails, homepage graphics, banners and buttons. In their frenzy to create the prefect campaign many often forget to appease the mighty long tail of search. When your landing page is not always your home page is [...]]]></description>
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		<title>Tuning for increased conversion rates</title>
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		<pubDate>Tue, 05 May 2009 21:52:58 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>

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		<description><![CDATA[Smashing Magazine has released the first in a three part series on strategies and techniques that will help you boost your conversion rate. Small changes that can have a big impact for your business. Check it out at Optimizing Conversion Rates: Less Effort, More Customers by Frank Puscher]]></description>
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		<title>Bow Low Before the Perfect Product Page</title>
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		<pubDate>Wed, 07 Mar 2007 23:19:41 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Usability]]></category>

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		<description><![CDATA[I spend a lot of time tweaking ecommerce sites and am always looking for companies that are providing good user experience. This morning I bought some Adidas indoor soccer shoes for my daughter at the temple of simple ecommerce. Target: shoes.com My five minutes at Shoes.com has left me feeling all warm and fuzzy inside [...]]]></description>
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		<title>A Little Context Goes a Long Way or Bigger Isn&#8217;t Always Better</title>
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		<pubDate>Thu, 30 Nov 2006 18:35:52 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Radical Redesign]]></category>

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		<description><![CDATA[&#8220;My users can&#8242;t find the ‘forgot password’ link can you make it bigger or into a button or something.&#8221; On one occasion or another you have probably heard or personally requested this of your design team. If your team had a keen ear the only part of this request they would have heard is &#8220;…my [...]]]></description>
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		<title>A/B Split Testing Demystified</title>
		<link>http://suimple.com/ab-split-testing-defined/292</link>
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		<pubDate>Sat, 30 Sep 2006 19:31:46 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Small Changes]]></category>
		<category><![CDATA[Usability]]></category>

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		<description><![CDATA[Are there any Seth Godin readers out there? All Marketers Are Liars, Purple Cow, The Big Red Fez do any of those best selling titles ring a bell? Anyway the guy is tuned in and he can move some serious traffic around the web when he wants to. Last week I was both thrilled and [...]]]></description>
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		<title>A Plea to Surfline, Think Like a Surfer</title>
		<link>http://suimple.com/surfline-usability-review/321</link>
		<comments>http://suimple.com/surfline-usability-review/321#comments</comments>
		<pubDate>Fri, 08 Sep 2006 20:15:40 +0000</pubDate>
		<dc:creator>Jake</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Radical Redesign]]></category>
		<category><![CDATA[Usability]]></category>

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		<description><![CDATA[Before the internet I used to wake up every morning to the sound of an automated voice reading off Pacific Ocean buoy data on my weather radio. Today it&#8217;s a morning trip, literally, at 5:00am to the computer for a Surfline surf check. BS (before Surfline) you used to have to know what it meant [...]]]></description>
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