Fall is a busy time of year for online retailers and marketers. Legions of designer elves are busily crafting emails, homepage graphics, banners and buttons. In their frenzy to create the prefect campaign many often forget to appease the mighty long tail of search. When your landing page is not always your home page is your offer visible? If it’s not it should be and here is why.
Read the rest of this entry
Smashing Magazine has released the first in a three part series on strategies and techniques that will help you boost your conversion rate. Small changes that can have a big impact for your business. Check it out at Optimizing Conversion Rates: Less Effort, More Customers by Frank Puscher
I spend a lot of time tweaking ecommerce sites and am always looking for companies that are providing good user experience. This morning I bought some Adidas indoor soccer shoes for my daughter at the temple of simple ecommerce.
Read the rest of this entry
“My users can′t find the ‘forgot password’ link can you make it bigger or into a button or something.” On one occasion or another you have probably heard or personally requested this of your design team. If your team had a keen ear the only part of this request they would have heard is “…my users can′t find the ‘forgot password’ link…”
Are there any Seth Godin readers out there? All Marketers Are Liars, Purple Cow, The Big Red Fez do any of those best selling titles ring a bell? Anyway the guy is tuned in and he can move some serious traffic around the web when he wants to. Last week I was both thrilled and discouraged after reading his Where are the tweakers? post.