Suimple thoughts Diversions in design, SEO and usability.

September 9th, 2006 ~ No Comments

The Web is not your freshman science book

When I was a freshman at the University of Arizona I used to get carried away with my highlighter. Everything seemed like the most important information on the page and it was. By the time I was finished each and every page was covered in yellow highlighter, page titles, whole paragraphs, margins, pictures nothing was safe. In my abuse of the highlighter I had effectively rendered the highlight meaningless.

Target: freshbooks.com

Highlight techniques translate well to the Web and are great at influencing sight path. Use them with restraint or you might as well not use it at all. Has FreshBooks crossed the line? I think so.

To much highlighter

To much highlighter

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