Smashing Magazine has released the first in a three part series on strategies and techniques that will help you boost your conversion rate. Small changes that can have a big impact for your business. Check it out at Optimizing Conversion Rates: Less Effort, More Customers by Frank Puscher
Overstock may have just changed the ecommerce game on us. They have released a major redesign that uses search as the primary navigational metaphor. Such a brilliant move and I think users are actually ready for it. I believe this redesign will serve as a paradigm shift in the online shopping metaphor. It will be interesting to see how this move plays out. Have a look at the new overstock.com
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I have seen some pretty bad form ideas during my tenure as a UI designer, this one beats them all. While renewing my Surfer Magazine subscription over at magazines.com I ran into this hall of fame form blunder…
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Everyday I get a forwarded e-mail from a client wondering if this particular piece of SEO spam is the trick to generating more traffic for their site or should we use this company to boost our Google Page Rank. My answer is always NO. The only way to build quality traffic is by providing something of value. Yesterday Seth Godin made available a free ebook on this subject that I am going to use as my default reply.
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I spend a lot of time tweaking ecommerce sites and am always looking for companies that are providing good user experience. This morning I bought some Adidas indoor soccer shoes for my daughter at the temple of simple ecommerce.
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