Comments on: Simplicity by Google http://suimple.com/google-as-user-interface/230 design for SEO, increased conversions and usability Mon, 08 Mar 2010 17:41:25 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: admin http://suimple.com/google-as-user-interface/230/comment-page-1#comment-13 admin Tue, 08 Sep 2009 22:49:34 +0000 http://suimplehost.com/new-site/?p=230#comment-13 I have been spending some time looking over the new Zappos UI at http://www.zappos.com/zeta and it is a huge improvement. I especially like the category filters and they really nailed the product detail pages. I also went back and looked at my design and have found that is has some real misses, the biggest being my failure to include a top level navigational element. That and excluding 80% of the products that they sell. I have been spending some time looking over the new Zappos UI at http://www.zappos.com/zeta and it is a huge improvement.
I especially like the category filters and they really nailed the product detail pages. I also went back and looked at my design and have found that is has some real misses, the biggest being my failure to include a top level navigational element. That and excluding 80% of the products that they sell.

]]> By: admin http://suimple.com/google-as-user-interface/230/comment-page-1#comment-12 admin Tue, 08 Sep 2009 22:48:32 +0000 http://suimplehost.com/new-site/?p=230#comment-12 Don’t be sorry Doug, I appreciate the feedback. Don’t be sorry Doug, I appreciate the feedback.

]]> By: Adam Audette http://suimple.com/google-as-user-interface/230/comment-page-1#comment-10 Adam Audette Fri, 12 Dec 2008 20:36:09 +0000 http://suimplehost.com/new-site/?p=230#comment-10 Interesting post, some of it accurate some not quite accurate. There is a redesign in progress that will be launched in Q1: http://zeta.zappos.com I work on SEO (and other stuff) for Zappos, thanks for the kudos. The big thing you miss, though, is that Zappos's entire business model revolves around customer service. Repeat business represents a huge amount of overall sales. So while SEO is a big focus of ours right now, Google isn't necessarily our interface. Once they get to a product or brand page we have to get the sale right? Average pages per visit is incredibly high, as is time on site, as the typical visitor spends time mulling around looking at different shoes and clothes. Yes, could be an indicator that they're not finding what they're looking for easily enough, but I like to think of it as brand strength, perceived trust and credibility. Visitors stay on zappos.com and buy because they believe in the company and know real people stand behind the website, just a phone call away 24/7. You're spot on that the current site is busy and needs an overhaul. It's pretty much the site from early 2001 that's been added to over the years. Hopefully Zeta will solve a lot of these problems, I think the development and UX teams have done an amazing job with it. Would love to hear your feedback on the redesign. And in answer to @Jeremy, no the author isn't working with Zappos. Interesting post, some of it accurate some not quite accurate. There is a redesign in progress that will be launched in Q1: http://zeta.zappos.com

I work on SEO (and other stuff) for Zappos, thanks for the kudos. The big thing you miss, though, is that Zappos’s entire business model revolves around customer service. Repeat business represents a huge amount of overall sales. So while SEO is a big focus of ours right now, Google isn’t necessarily our interface. Once they get to a product or brand page we have to get the sale right? Average pages per visit is incredibly high, as is time on site, as the typical visitor spends time mulling around looking at different shoes and clothes. Yes, could be an indicator that they’re not finding what they’re looking for easily enough, but I like to think of it as brand strength, perceived trust and credibility. Visitors stay on zappos.com and buy because they believe in the company and know real people stand behind the website, just a phone call away 24/7.

You’re spot on that the current site is busy and needs an overhaul. It’s pretty much the site from early 2001 that’s been added to over the years. Hopefully Zeta will solve a lot of these problems, I think the development and UX teams have done an amazing job with it. Would love to hear your feedback on the redesign.

And in answer to @Jeremy, no the author isn’t working with Zappos.

]]> By: Diane http://suimple.com/google-as-user-interface/230/comment-page-1#comment-9 Diane Tue, 04 Dec 2007 20:34:59 +0000 http://suimplehost.com/new-site/?p=230#comment-9 I appreciate the cleaner aesthetic and updated look, but I think that the redesign misses the mark on explaining all that Zappos has to offer beyond shoes. We all KNOW they sell shoes, so they do need to make sure the other items are prominently displayed. I think there's a better way to approach this that's TBD. Their current site is too crazy, and all I do is immediately go to the search or index. I can't be bothered trying to visually digest that home page...so you have a good start here, but I think there could be a bit more happening. I appreciate the cleaner aesthetic and updated look, but I think that the redesign misses the mark on explaining all that Zappos has to offer beyond shoes. We all KNOW they sell shoes, so they do need to make sure the other items are prominently displayed. I think there’s a better way to approach this that’s TBD. Their current site is too crazy, and all I do is immediately go to the search or index. I can’t be bothered trying to visually digest that home page…so you have a good start here, but I think there could be a bit more happening.

]]> By: Doug http://suimple.com/google-as-user-interface/230/comment-page-1#comment-7 Doug Tue, 03 Apr 2007 20:34:10 +0000 http://suimplehost.com/new-site/?p=230#comment-7 Jake, Sorry, but your redesign looks like a "fake directory" site that you see at misspelled domain names trying to pick up some ppc. Jake,

Sorry, but your redesign looks like a “fake directory” site that you see at misspelled domain names trying to pick up some ppc.

]]> By: Jeremy Thomas http://suimple.com/google-as-user-interface/230/comment-page-1#comment-6 Jeremy Thomas Sun, 21 Jan 2007 20:33:31 +0000 http://suimplehost.com/new-site/?p=230#comment-6 Hey Jake, Are you working with zapos.com? Great redesign. Hey Jake,

Are you working with zapos.com? Great redesign.

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