Notes from the MarketingExperiments.com (MEC) webinar “Site Design Tested: 7 ways to increase site conversion by reducing customer anxiety” by Dr. Flint McLaughlin
Wikipedia defines Anxiety as an unpleasant complex combination of emotions that includes fear, apprehension and worry, and is often accompanied by physical sensations such as palpitations, nausea, chest pain and/or shortness of breath.
Ever since last months iPhone debut at Macworld (if you missed it you can view it at apple.com) there has been a buzz brewing over the power of simple. Simple is focusing on a small idea and executing that idea flawlessly. Simplicity is what makes Apple such a great success story however simple isn′t for everyone it seems.
“My users can′t find the ‘forgot password’ link can you make it bigger or into a button or something.” On one occasion or another you have probably heard or personally requested this of your design team. If your team had a keen ear the only part of this request they would have heard is “…my users can′t find the ‘forgot password’ link…”
Years ago I had a manger that cared passionately about accessible URL’s. To this day I am not sure if he had OCD, a bad URL childhood experience or if he just hated to type. An amazon.com product URL could literally reduce this man to tears.
Last week Microsoft released its Zune website, a site I really hoped would be a move away from the corpo marketing we have seen from Microsoft in the past. I was disappointed. Zune.net tries so hard to be art in-crowd street hip hop whatever that is has become the physical embodiment of the “Get a Mac” ad; you know the one with the super model as the iMovie. When looking at the site I can′t help but envision fifteen overpaid marketers going through veer lightboxes for months at a time.