Comments for Suimple http://suimple.com design for SEO, increased conversions and usability Mon, 08 Mar 2010 17:41:25 +0000 http://wordpress.org/?v=2.9 hourly 1 Comment on Pushing new product is Suimple with RSS enabled eCommerce by Web Designing Companies http://suimple.com/rss-enabled-ecommerce/278/comment-page-1#comment-64 Web Designing Companies Mon, 08 Mar 2010 17:41:25 +0000 http://suimplehost.com/new-site/?p=278#comment-64 Hi Admin Good post on making a wonderful ecommerce designing. Please update this post with the available SEO friendly ecommerce shopping cart softwares like magento, oscommerce, prestasho, inerspire shopping cart and opencart. I don't think opencart make much sense. interspire shopping cart gives much freedom for designers with simple manage and great features. Thanks please update this carts info also to make this blog more useful Regards Santhon Hi Admin

Good post on making a wonderful ecommerce designing.

Please update this post with the available SEO friendly ecommerce shopping cart softwares like magento, oscommerce, prestasho, inerspire shopping cart and opencart. I don’t think opencart make much sense. interspire shopping cart gives much freedom for designers with simple manage and great features.

Thanks please update this carts info also to make this blog more useful

Regards
Santhon

]]> Comment on Win One of Two Free Web Redesigns by bundle http://suimple.com/last-week-to-win-a-free-web-redesign/621/comment-page-1#comment-47 bundle Wed, 21 Oct 2009 22:55:14 +0000 http://suimple.com/?p=621#comment-47 Doh! Just found your site on the 21st. Too late, alas, too late. Doh! Just found your site on the 21st. Too late, alas, too late.

]]> Comment on Simplicity by Google by admin http://suimple.com/google-as-user-interface/230/comment-page-1#comment-13 admin Tue, 08 Sep 2009 22:49:34 +0000 http://suimplehost.com/new-site/?p=230#comment-13 I have been spending some time looking over the new Zappos UI at http://www.zappos.com/zeta and it is a huge improvement. I especially like the category filters and they really nailed the product detail pages. I also went back and looked at my design and have found that is has some real misses, the biggest being my failure to include a top level navigational element. That and excluding 80% of the products that they sell. I have been spending some time looking over the new Zappos UI at http://www.zappos.com/zeta and it is a huge improvement.
I especially like the category filters and they really nailed the product detail pages. I also went back and looked at my design and have found that is has some real misses, the biggest being my failure to include a top level navigational element. That and excluding 80% of the products that they sell.

]]> Comment on Simplicity by Google by admin http://suimple.com/google-as-user-interface/230/comment-page-1#comment-12 admin Tue, 08 Sep 2009 22:48:32 +0000 http://suimplehost.com/new-site/?p=230#comment-12 Don’t be sorry Doug, I appreciate the feedback. Don’t be sorry Doug, I appreciate the feedback.

]]> Comment on Bow Low Before the Perfect Product Page by Will http://suimple.com/shopping-cart-design/78/comment-page-1#comment-5 Will Wed, 14 Jan 2009 23:23:34 +0000 http://suimplehost.com/new-site/?p=78#comment-5 Great review of a great ecommerce site. I'm starting a new job in a couple of days and this article showed me some excellent pointers about what to look for on high-end sites. Rock on. Great review of a great ecommerce site. I’m starting a new job in a couple of days and this article showed me some excellent pointers about what to look for on high-end sites. Rock on.

]]> Comment on Simplicity by Google by Adam Audette http://suimple.com/google-as-user-interface/230/comment-page-1#comment-10 Adam Audette Fri, 12 Dec 2008 20:36:09 +0000 http://suimplehost.com/new-site/?p=230#comment-10 Interesting post, some of it accurate some not quite accurate. There is a redesign in progress that will be launched in Q1: http://zeta.zappos.com I work on SEO (and other stuff) for Zappos, thanks for the kudos. The big thing you miss, though, is that Zappos's entire business model revolves around customer service. Repeat business represents a huge amount of overall sales. So while SEO is a big focus of ours right now, Google isn't necessarily our interface. Once they get to a product or brand page we have to get the sale right? Average pages per visit is incredibly high, as is time on site, as the typical visitor spends time mulling around looking at different shoes and clothes. Yes, could be an indicator that they're not finding what they're looking for easily enough, but I like to think of it as brand strength, perceived trust and credibility. Visitors stay on zappos.com and buy because they believe in the company and know real people stand behind the website, just a phone call away 24/7. You're spot on that the current site is busy and needs an overhaul. It's pretty much the site from early 2001 that's been added to over the years. Hopefully Zeta will solve a lot of these problems, I think the development and UX teams have done an amazing job with it. Would love to hear your feedback on the redesign. And in answer to @Jeremy, no the author isn't working with Zappos. Interesting post, some of it accurate some not quite accurate. There is a redesign in progress that will be launched in Q1: http://zeta.zappos.com

I work on SEO (and other stuff) for Zappos, thanks for the kudos. The big thing you miss, though, is that Zappos’s entire business model revolves around customer service. Repeat business represents a huge amount of overall sales. So while SEO is a big focus of ours right now, Google isn’t necessarily our interface. Once they get to a product or brand page we have to get the sale right? Average pages per visit is incredibly high, as is time on site, as the typical visitor spends time mulling around looking at different shoes and clothes. Yes, could be an indicator that they’re not finding what they’re looking for easily enough, but I like to think of it as brand strength, perceived trust and credibility. Visitors stay on zappos.com and buy because they believe in the company and know real people stand behind the website, just a phone call away 24/7.

You’re spot on that the current site is busy and needs an overhaul. It’s pretty much the site from early 2001 that’s been added to over the years. Hopefully Zeta will solve a lot of these problems, I think the development and UX teams have done an amazing job with it. Would love to hear your feedback on the redesign.

And in answer to @Jeremy, no the author isn’t working with Zappos.

]]> Comment on Overstock’s Paradigm Changing Redesign by Simon Russell http://suimple.com/overstocks-paradigm-changing-redesign/56/comment-page-1#comment-4 Simon Russell Mon, 16 Jun 2008 22:50:15 +0000 http://suimplehost.com/new-site/?p=56#comment-4 I did a couple of searches (for stuff I thought might be there), and it didn't particularly excite me. Search is a good way to do _some_ ecommerce sites -- I mean, I have no idea what the target audience is for this site (having never seen it before). If it's like a pricegrabber/froogle/comparison thing, then it can be okay. (If you know the exact model number of what you want to find). It's good to have good search on a site (it would need to be better than what's on there), but a properly designed navigation structure will give greater benefits most of the time, in my opinion. I also think that a heavy reliance on faceted navigation UIs for an ecommerce site is a mistake. (Or at least I've only ever seen a couple I thought weren't awful.) It all depends on the audience of course. Doing a few more searches reveals that they should really think about detecting brand names and category names etc in the search queries -- at the moment it seems like the most simplistic product name search. I did a couple of searches (for stuff I thought might be there), and it didn’t particularly excite me.

Search is a good way to do _some_ ecommerce sites — I mean, I have no idea what the target audience is for this site (having never seen it before). If it’s like a pricegrabber/froogle/comparison thing, then it can be okay. (If you know the exact model number of what you want to find).

It’s good to have good search on a site (it would need to be better than what’s on there), but a properly designed navigation structure will give greater benefits most of the time, in my opinion. I also think that a heavy reliance on faceted navigation UIs for an ecommerce site is a mistake. (Or at least I’ve only ever seen a couple I thought weren’t awful.) It all depends on the audience of course.

Doing a few more searches reveals that they should really think about detecting brand names and category names etc in the search queries — at the moment it seems like the most simplistic product name search.

]]> Comment on Overstock’s Paradigm Changing Redesign by admin http://suimple.com/overstocks-paradigm-changing-redesign/56/comment-page-1#comment-3 admin Mon, 16 Jun 2008 22:00:47 +0000 http://suimplehost.com/new-site/?p=56#comment-3 The overstock search results are relevant and the options to refine by category or search are very well thought out. Search is not a lazy way to approach UI, it is a great way to get a 'hunter' to product with little or no friction and 'Organized' is a relative term. By emphasizing search you totally flatten potentially confusing hierarchy. It will be interesting to see how this plays out for overstock. The overstock search results are relevant and the options to refine by category or search are very well thought out. Search is not a lazy way to approach UI, it is a great way to get a ‘hunter’ to product with little or no friction and ‘Organized’ is a relative term. By emphasizing search you totally flatten potentially confusing hierarchy. It will be interesting to see how this plays out for overstock.

]]> Comment on Overstock’s Paradigm Changing Redesign by Simon Russell http://suimple.com/overstocks-paradigm-changing-redesign/56/comment-page-1#comment-2 Simon Russell Mon, 16 Jun 2008 10:48:41 +0000 http://suimplehost.com/new-site/?p=56#comment-2 I'd say that they need to improve the search a little if they're going to emphasise it. I think the main problem with search on e-commerce sites is that it is almost universally terrible. Until that's sorted (to a Google goodness level) it's basically useless. I also think that search on an e-commerce site is a lazy way to approach UI -- it means the site designer can't be bothered sorting things properly. It's different for the whole web; it can't be organised because all the content comes from different people -- an ecommerce site should have more editorial and design control. I’d say that they need to improve the search a little if they’re going to emphasise it.

I think the main problem with search on e-commerce sites is that it is almost universally terrible. Until that’s sorted (to a Google goodness level) it’s basically useless.

I also think that search on an e-commerce site is a lazy way to approach UI — it means the site designer can’t be bothered sorting things properly.

It’s different for the whole web; it can’t be organised because all the content comes from different people — an ecommerce site should have more editorial and design control.

]]> Comment on Simplicity by Google by Diane http://suimple.com/google-as-user-interface/230/comment-page-1#comment-9 Diane Tue, 04 Dec 2007 20:34:59 +0000 http://suimplehost.com/new-site/?p=230#comment-9 I appreciate the cleaner aesthetic and updated look, but I think that the redesign misses the mark on explaining all that Zappos has to offer beyond shoes. We all KNOW they sell shoes, so they do need to make sure the other items are prominently displayed. I think there's a better way to approach this that's TBD. Their current site is too crazy, and all I do is immediately go to the search or index. I can't be bothered trying to visually digest that home page...so you have a good start here, but I think there could be a bit more happening. I appreciate the cleaner aesthetic and updated look, but I think that the redesign misses the mark on explaining all that Zappos has to offer beyond shoes. We all KNOW they sell shoes, so they do need to make sure the other items are prominently displayed. I think there’s a better way to approach this that’s TBD. Their current site is too crazy, and all I do is immediately go to the search or index. I can’t be bothered trying to visually digest that home page…so you have a good start here, but I think there could be a bit more happening.

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