Usability Redesign (Get yours started today!)

From confusion to clear communication

Jun 13
Overstock's Paradigm Changing Redesign

Overstock may have just changed the ecommerce game on us. They have released a major redesign that uses search as the primary navigational metaphor. Such a brilliant move and I think users are actually ready for it. I believe this redesign will serve as a paradigm shift in the online shopping metaphor. It will be interesting to see how this move plays out. Have a look at the new overstock.com

Figure 1 - overstock redesign

Comments

About

Suimple is a Portland Oregon based user interface design and development lab. Suimple is clear communication through usability and web standards. learn more

Feeds/Syndicate

RSS

Previously Featured