Unless you are running an online commerce business it can be difficult to track Web sales from contact to conversion. Mike Moran over at searchengineguide.com has some ideas for how you can get started.
If you are currently doing nothing I would recommend at a minimum a dedicated phone number, contact email address and a CRM solution. If your reading my blog I know you don’t have a salesforce budget but there are wonderful CRM solutions out there that won’t drain your wallet, try Highrise or Zoho CRM
After you find out what your site is really worth to your business give me a call and we will do that update you have been putting off.
Fall is a busy time of year for online retailers and marketers. Legions of designer elves are busily crafting emails, homepage graphics, banners and buttons. In their frenzy to create the prefect campaign many often forget to appease the mighty long tail of search. When your landing page is not always your home page is your offer visible? If it’s not it should be and here is why.
Read the rest of this entry
I often lack the motivation to tweet about events during my everyday Web browsing. The motivation to tweet is often less than the friction created by penning the 140 characters or less. Pathetic right? I don’t think I am alone in this, as designers how do we overcome this fiction? Fortunately there is a quick solution, write the Tweet for them. Read the rest of this entry
The Contest
To celebrate the completion of my recent redesign I am giving away two Web Redesign Packages with a value of $499 each.
What You Will Win
The Radical Redesign package includes a usability review and redesign for one page of your choice. Deliverables include a screencast highlighting my findings and your one page redesign as a Photoshop (.psd) file.
Read the rest of this entry
As small business people we can all agree that starting a relationship with a Web designer or developer can be an expensive proposition in time and money. As the client you spend hours building a comprehensive RFP, researching potential agencies and submitting your project. On the other side of the table the proposed agency may spend days building proposals and speck work for contracts that may have been submitted out of curiosity. All of this work gets done before we know anything about each other, we have never even had a handshake.
Read the rest of this entry
