It has felt like a Sisyphean task at times. Speaking user centered design into an engineering dominated enterprise organization is never easy. For 4 years I have been speaking in silly persona names, “what would Andy Admin do”, sketching, prototyping and coaching off-shore development teams. Begging for sprint reviews. Pleading for a first look. Give me something before code complete to test and a cycle to iterate on it before we ship.
During this time I have converted some to the UCD way, found allies in other silos and irritated a host of others. Change has come slow until recently. In the beginning there where sporadic rumblings about “delighting the customer.” Those rumblings turned into frequent proclamations regarding “creating insanely great products.” Then it happened, a straight up mandate to become a “customer first” organization. Gulp… management is saying yest to UX. Not a big budget mandate kind of yes, a yes none the less.
A little overwhelmed, mostly excited, embarking on this process of introducing UX in the enterprise. Where to start…